Skin Cancer: A Major Public Health Problem


Skin Cancer. Nearly everyone’s heard the term, but many simply brush it off as something that doesn’t apply to them, isn’t that serious, or just won’t become a real concern in their lifetime. Tuesday morning however, the Surgeon General issued a Call to Action to Prevent Skin Cancer, and quite a few heads turned! The Call to Action touches on nearly every aspect of skin cancer and sun safety that our sun protection apparel company, UV Skinz, has been preaching for years, but we are simply thrilled this serious issue is finally starting to get the attention it NEEDS.

Skin cancer warnings go in one ear and out the other for many, but with the Surgeon General’s new Call to Action making headlines, we’re hoping awareness has finally begun to sink in and more action will be made to prevent skin cancer.

Here are a few key points we wanted to pull from the report and really emphasize:


  • Skin cancer is the most commonly diagnosed cancer in the United States, and most cases are preventable.


Did you know that as many as 90% of melanomas (the deadliest form of skin cancer) are estimated to be caused by UV exposure? That is a scary-high number…but if we look at this figure from a positive standpoint, it suggests that 90% of melanomas can be prevented by reducing intentional UV exposure (and increasing sun protection!).


  • Medical treatment for skin cancer creates substantial health care costs for individuals, families, and the nation.


The estimated costs for skin cancer treatments are currently 8.1 BILLION. That’s money that could be used towards more enjoyable and productive things, like education, travel, home improvements, recreational activities, (you get the idea…).


  • No evidence exists to suggest that indoor tanning is safer than tanning outdoors


None. It just doesn’t exist. Let that sink in. Many tanning salon owners will use the defense that tanning indoors is a regulated amount of exposure, whereas tanning outdoors is not, so it’s safer. You also may have heard the argument that tanning indoors provides you with a “base tan” that will protect against sunburn. Neither defense holds any ground for 2 BIG reasons. The first reason: NO TAN is ever safe, period. A tan is your body’s response to skin damage, so if you’re tanning indoors or outdoors, neither option is a “safe” option. The second reason: indoor tanning provides intense, shorter spurts of UV exposure, that can be more powerful than sunshine. The Surgeon General’s Call to Action mentions studies have shown (depending on the device used) the amount of UV rays being omitted from a tanning device can be anywhere from 4-13x more than what someone would be exposed to on a midday summer afternoon in the District of Columbia.


  • With adequate support and a unified approach, comprehensive, community wide efforts to prevent skin cancer CAN work.


Our company stands by this 100%. UV Skinz has been supporting skin cancer awareness events and public efforts to promote sun safety for years. With more support, knowledge, and backing, we can all work together to prevent skin cancer (seriously!).

Sunny Swim Shirt & Skirt

So, what can you do to prevent skin cancer developing in yourself and others? For starters, if you’re a parent, the sun protection habits of your children and future generations will be largely dependent on YOU. Your attitudes and behaviors regarding sun safety will be passed on to them and likely practiced by them, so what example to you want to set? …We hope a good one! Not sure how? Well, we will tell you!

  • Wear Protective Clothing: Sun Protective Clothing is a great and convenient way to protect yourself and your family from damaging and deadly UV radiation. Our sun protection apparel company, UV Skinz, was founded in 2006 after CEO Rhonda Sparks lost her husband to melanoma. This loss was devastating to Rhonda, and left her with 3 young boys and nowhere to turn. While this event was life-altering for Rhonda and her family, she chose to turn her loss into something positive, and inspired her to create a sun protective apparel line that would allow families the convenience to enjoy their lives together out in the sun while ensuring they were UV protected.
  • Seek the Shade: During peak midday hours (10am-4pm) the sun’s radiation is the most powerful, and potentially deadly, so be sure to seek the shade during these times in particular. Because shade doesn’t block all UV radiation however (including scattered or reflected UV rays), this method should be combined with other methods, including wearing sun protective clothing, uv protective sunglasses, and a wide brimmed hat.
  • Use Sunscreen: Sunscreen should be used in addition to wearing protective clothing and seeking shade. We recommend using a broad spectrum sunscreen (to protect against both UVA and UVB rays )with an SPF of 30 or higher, and applying a good amount at least 30 minutes prior to exposure to ensure proper absorption time. Keep in mind this should be reapplied every two hours and after swimming or excessive sweating.
  • Avoid Indoor Tanning and Outdoor Sunbathing: Both excessive/unprotected sun exposure AND indoor tanning are associated with an increased risk of developing skin cancer. Just don’t do it.

Article by Michelle Thomason, Brand Outreach Coordinator – UV Skinz. Printed with permission.

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  1. Janet W. says:

    I use sunscreen year round because I definitely don’t want to end up having skin cancer. More people should be concerned about skin cancer!

  2. Cynthia C says:

    I am so happy that people are becoming aware of sun protection. We didn’t know much about it when I was young.

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